Making Your Mail Pieces Stand Out
If you use direct mail as fraction of your marketing or customer contact efforts, you may be wasting your time and the opportunity if your mail pieces look like a dozen others that are arriving in the customer’s mailbox on any given day. There are ways you can make your mail pieces stand out and create memorable mailing materials-without breaking the bank. Here are some suggestions for creating great mail pieces that won’t get lost in the shuffle…
Take a look at the format and size of your mail pieces. While you’ll want to keep things legal (you can get the recommended dimensions for envelopes and packages, including pricing from the U.S. Postal Service), providing some variation in the way your pieces are shaped and formatted can be a great diagram of coming up with something different. Something that is just a minute larger or a little smaller will get noticed in a stack of mail just because it is different. And, it will be less likely to regain clustered in with other like-sized pieces.
How about color? Using colored paper and/or colored ink is another way to add some flare to mail and increase the likelihood it will be noticed. It is not really much more expensive to print onto colored paper (and you may be able to get a obedient deal if you are flexible about color)-even printing black ink onto colored paper creates some variation from the typical black on white.
Of course, if you have the budget, adding full color to your mail pieces definitely creates visually exciting mail. Adding photos or images (even if in black ink) is also a good way to add interest to a piece. A photo or intriguing graphic on an envelope is more likely to be noticed, and opened. If you do use color, pay attention to the weight and gloss of the paper you use. Lightweight, glossy paper says “advertisement” or “coupon”-while heavier weight paper seems to assert more substance.
The font on your pieces is notable too. You’ll want to choose something that is completely readable and scannable, but that also is visually interesting. With so many choices available now for font, it can be tough to choose. As a rule-only two different types of font should be used on a piece. If you bag carried away and use too many different types of writing, the intended audience may get turned off and the piece will likely come off looking amateurish and cluttered.
Handwriting (real handwriting, here, not as a printed font) is always a nice touch. People are much more likely to open envelopes that are handwritten than anything printed and processed. If I were to suggest the two cheapest ways to adjust your mailings to increase the likelihood they will be noticed and opened-I’d say handwriting and exact stamps are foolproof ways to make your mail pieces stand out.
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Filed under Stamps.com Coupon Codes by on Jan 16th, 2012. 
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